Heart-centered brand and website design handcrafted to strengthen and scale your business
Transform your brand into a powerful tool that not only looks amazing but works as hard as you do to support your business goals
Just thoughtfully crafted brands and websites that feel like a perfect fit.
It’s more than creating a cool logo and a pretty color palette... Although that certainly helps
And the best part? You don’t have to figure it out on your own :)
I’m not about design without substance.
Instead, I dive into understanding your business, goals, and audience to craft a brand and website that truly connects, inspires, and stand out in your market. Turning your vision into an aligned visual identity, across all platforms.
No cookie-cutter designs here...
Purposeful brand and website design for the purpose driven founder
choose your experience
04/ creative partnership
01/ brand identity design
02/ brand + web design
showcase your expertise and grow your business
We'll dig deep into your brand's heart to create something that's authentically you and impossible to ignore. By exploring your brand's purpose, values, and unique positioning, we'll craft a visual identity that actually resonates with your target audience (and you).
This isn't just about looking good; it's about what feels right. We're building a strong foundation that helps your business grow and stand out in your industry.
Starts at: $4,000
- Purpose + values
- target audience analysis
- Unique Value Proposition
- Competitor landscape
- Core Messaging + Voice
- Creative direction
- Primary & Secondary logo
- alternate logo marks
- Color palette
- textures/patterns
- font selection & styling
- brand guidelines
payment plans available
Brand Identity Design
timeline: 4+ weeks
Ready for a brand that feels like the perfect fit?
Your path to an aligned brand that stands out in your industry starts here
Everything you need to launch (or relaunch) your business confidently, knowing your brand's essence is perfectly reflected in your businesses online home.
Whether you've just completed our Brand Identity or Brand Intensive experience, this is where your visual identity truly comes alive online. We'll craft a digital presence that embodies your brand and works tirelessly to support your business goals.
Starts at: $6,300
- Brand Identity Design or brand Intensive experience
- 5 page showit website based on core website pages
- basic sEO setup
- launch & post launch support
- optional website copy template
Brand identity + web
Brand and Website Design
timeline: 7+ weeks
Your brand and website design working together seamlessly, just like they should
(brand &)
Because nothing says "I'm legit" more than an awesome website
payment plans available
Starts at: $4,300
Brand intensive + web
timeline: 4+ weeks
payment plans available
You've poured your heart into getting your business off the ground. Now it's time to give it the visual punch it deserves. My brand Intensive experience is perfect for go-getters like you who know who they are as a brand, but need the help of a pro to bring it all to life.
In a focused, collaborative process, we'll dive into creative exploration to transform your vision into a cohesive visual identity.
- Creative direction
- Primary + secondary logo
- Alternate logo mark
- Texture/pattern
- Color palette
- font selection & styling
- brand guidelines
all the essentials, without sacrificing quality or depth
Starts at: $2,100
payment plans available
timeline: 1-2 weeks
Brand Intensive
Creative Partnership
ongoing design support
My Creative Partnerships are all about providing you with ongoing monthly support and guidance after our project ends, so you can focus on the parts of your business that you actually love, while knowing your design needs are always taken care of.
Whether it's refreshing your website, designing new marketing materials, or keeping your brand consistent across all touch points, I’ve got you covered.
You're ready for a brand and website that can strengthen your business and your impact, grow with you and actually support your goals - without losing the essence of what makes your brand, well, yours.
You don't want to settle for another cookie-cutter brand and website design that’s "good enough" but just doesn’t feel right...
Unlike your competitors... You're not looking for the next trendy design to follow.
It starts right here.
And the first step to getting that?
Here's where you already stand out
I don’t just hand over your brand and walk away. I'm here to support you as your business grows and evolves, ensuring your brand continues to connect and inspire.
Launch & Grow
This is where all the prep work starts coming to life! I'll dive into creating a cohesive and consistent look that aligns with your business's personality and goals.
Design & Develop
We dive deep into your business to uncover your story, values, personality, target audience, positioning and more through a detailed questionnaire. And define the visual direction your project will take through mood boards.
Research & Strategy
Once you reach out, you’ll get an email from me (and probably an Instagram DM too, let's be honest) with an invite to jump on a call to talk more about your project. I’ll send over a proposal, and if you decide to move forward, all you need to do is sign the contract and pay the retainer to secure your spot.
Intro Call
how it all works
And be the voice that reminds you - you totally deserve this!
My process is designed to be collaborative, thorough, and (dare I say it?) actually enjoyable. From our first chat to long after launch, I'm here to walk you though every step along the way.
lili - spoken ministires
Casey is so fun and easy to work with. She will be supportive to your ideas and point you in the right direction with design and branding to reach your target audience perfectly.
"I came to Casey with an idea that I couldn't see through because I didn't have an established brand idea. She brought everything to life and created the perfect brand for me, which left me feeling inspired to continue on in my business ideas."
Allie A. - on the glo
She really takes the time to understand you and the heart of your brand, and she makes sure to deliver you exactly what you are envisioning and more. She created me absolute to-die-for branding
"She makes you feel like your business is worthy and gives you the confidence you need, whether you're starting up a new business or building up an existing business & I've done both with her now."
taryn - honeydew aesthetics
She's brilliant and really does a deep dive into helping her clients pull their ideas out of their heads in ways you wouldn't have thought or needed to consider. She was professional, timely, sweet and down to earth. She made me feel comfortable even though I felt like a fish out of water. She made this process very simple and broke it down so I could better understand.
I cannot thank her enough!
"I feel like I can confidently move forward knowing that the foundation for my business is exactly what I envisioned."
Megg myers - fitness + nutrition coach
I cannot say enough good things about my experience working with Casey. Not only did she create the most incredible branding that truly looks exactly how I wanted it to feel, she kept me encouraged and confident that my brand was needed in the world. I think it is very scary as any business launching changes to stand out, or putting yourself out there to begin with. Casey understands that.
"Casey treated me with empathy, and my brand creation as if it was her own. She really made me feel comfortable, confident!"
Frequently asked questions
Yes! While I'll always recommend having your branding and website design done at the same time for the most impactful results, I understand that it's not always in the cards right away. Once you've gone through my branding process you are more than welcome to come back at anytime for your website design.
Can I just get brand design and come back later for web?
I understand this is a big investment to make and each business has a different budget! There is a 25% non-refundable retainer due when you book your project, with the remaining balance split between (up to) 4 monthly payments.
What do your payment plans typically look like?
Your input is the most important part! While we will have to keep strategy in mind to create something that truly aligns, this is a collaborative process, and I want to make sure the final outcome truly represents your vision. We'll have check-ins at key stages for your feedback and revisions.
How much input do I have in the design process?
We do a lot of prep work and strategy before I even begin designing to make sure we’re both on the same page about the direction your project will take! Of course, if things need to be tweaked there are revision rounds included to make sure you're completely happy and in love. Typically my clients need anywhere from 0-2 revisions!
What if I don't like the initial design?
Absolutely! I design my clients websites in Showit - a user-friendly website builder and provide a tutorial on how to make basic updates to your site. Plus, you can always opt into a creative partnership with me to handle things like this (and more) - I’m always here if you need additional support.
I'm not super tech-savvy. Will I be able to update my website myself?
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The Branding Checklist
Grab this free comprehensive branding checklist to help guide you through what it takes to create an aligned, cohesive and professional feeling brand.
Looking for something free?
It's no secret that branding your business on your own can feel overwhelming. But you shouldn't be left in that dark about what to include.
