Balanced Bites is conceptual project based on a female-owned nutrition coaching brand who wants to help women nourish their best lives through sustainable and approachable nutrition practices. With a focus on balance, the brand’s mission is to empower clients to enjoy all aspects of life, from healthy eating to occasional indulgences, without guilt.
Balanced Bites
Warm, approachable, fresh, inviting, earthy, organic, modern, down to earth, joyful
The brand
the vibe
The project aimed to design a brand identity and online presence that would resonate with women seeking a balanced approach to nutrition.
The goal was to develop a visual and emotional brand that felt inviting, relatable, and aligned with the concept of enjoying all aspects of life. The challenge was to create a website that was not only aesthetically pleasing but also easy to navigate and full of content that would engage and inspire the target audience. The messaging needed to communicate the benefits of sustainable nutrition in a way that was non-judgmental and encouraging.
The Goal
When creating Balanced Bites, the goal was to infuse the brand with a sense of calm and balance while making it feel approachable and genuine.
To achieve this, we chose a color palette of soft greens and muted yellows, which conveyed a serene, earth-connected vibe. This was complemented by clean, modern typography that struck a balance between professionalism and warmth.
To make the brand feel more relatable and human, we included imagery that depicted real-life moments, such as enjoying a slice of pizza, to illustrate the idea that balance includes occasional indulgences. This approach was essential in conveying the message that Balanced Bites isn’t about strict dieting but about living a well-rounded, enjoyable life.
The website was designed with the user experience in mind, ensuring intuitive navigation and engaging content. From the moment visitors arrived on the homepage, the goal was to make them feel welcomed and understood.
the Solution
As a conceptual project, the Balanced Bites brand and website came together beautifully, resulting in a cohesive and inviting online presence. The final design successfully captured the essence of a balanced lifestyle, making the brand feel genuine and approachable.
The website, with its engaging content and easy-to-navigate structure, was envisioned to attract the target audience and inspire them to embrace a more balanced approach to nutrition.
the outcome
