Megg is a fitness and nutrition coach with a mission to make wellness more approachable and sustainable.
When she first came to me, she was feeling overwhelmed and lost with the idea of creating a personal brand that truly represented what she stood for.
Megg Myers
Light, airy, orderly, calm, inviting, inspiring, peaceful, authentic, personal, supportive, simple
The brand
the vibe
With the goal to build her online presence and create a safe space for women on their fitness, nutrition, and wellness journeys, she knew that she needed to invest in her branding to create a cohesive and trusting vibe right from the beginning instead of piecing it together on her own.
The overall aesthetic needed to feel authentic and genuine, to align well with Meggs brand that emphasizes kindness, personal growth, and a holistic approach to fitness and nutrition.
The Goal
To align with Megg’s main focus on making people feel at ease when they encountered her brand, I chose a casual serif font throughout the logo suite. This font emphasized the peaceful and inviting vibe Megg wanted to achieve. To add a personal touch, I incorporated a cursive-style font that resembled Megg’s handwriting, making the brand feel more genuine and personable.
For the color palette, I aimed for a light and airy feel without it seeming too cold. We selected a simple palette primarily featuring soft white and tan, with an accent of blue to add depth and a touch of tranquility. This combination ensured the brand exuded warmth and approachability.
In addition to the visual elements, we worked on defining Megg’s brand voice. It needed to be friendly, encouraging, and supportive, reflecting her approach to fitness and nutrition. We crafted messaging that spoke directly to her audience, offering guidance and reassurance in a down-to-earth tone.
the Solution
We were able to bring the vision to life through a thoughtful brand strategy. We leaned into the more peaceful and sustainable side of fitness, nutrition, and health, rather than the typical "no pain, no gain" vibes you often see in the fitness space.
The result is a brand that feels cool, calm, and collected—an extension of what Megg stands for as a fitness and nutrition coach. Her online presence now reflects her mission and values, creating a welcoming environment for women on their wellness journeys.
the outcome
"Casey treated me with empathy, and my brand creation as if it was her own. She really made me feel comfortable, confident, and excited to share my brand."
"I cannot say enough good things about my experience working with Casey. Not only did she create the most incredible branding that truly looks exactly how I wanted it to feel, she kept me encouraged and confident that my brand was needed in the world. I think it is very scary as any business launching changes to stand out, or putting yourself out there to begin with. Casey understands that."
