Hiring a website designer is a big deal, and let’s be real—it can feel a little overwhelming.
Whether you’re launching a brand-new site or finally giving your old one the refresh and love it deserves, being prepared will make the whole process smoother (and save you from some stress headaches down the road).
So, before you dive in, what do you actually need before hiring a website designer?
Here are five things you should have ready:
1. Brand Identity
Let’s start with the basics: Your website should reflect your brand’s identity.
This means your logo, color palette, typography, and overall style should be locked in before you start designing your site.
Without a clear brand identity, your website could end up looking like a bunch of mismatched pieces—pretty, but not cohesive.
If you don’t already have a cohesive brand identity, don’t panic.
This is where branding and website design can work hand-in-hand, and it’s often best to tackle both with the same designer. When your branding is dialed in, designing your website becomes 100x easier.
Trust me on this one!
2. Clear Goals and Objectives
Before you even start googling “website designers near me,” take a moment to think about what you want your website to do.
Are you trying to sell products? Generate leads? Show off your portfolio?
You need to know the main action you want your visitors to take.
Having clear goals will guide the entire design process and help your designer create a site that does what it’s supposed to—whether that’s making sales, booking clients, or showing off your best work.
3. Understanding of Your Target Audience
Who’s visiting your website, and what do they need from you?
If you’re not sure, that’s something you’ll want to figure out before diving into website design.
A deep understanding of your target audience will help your designer create a site that speaks directly to them.
This includes everything from layout and imagery to tone and content. And yes, a lot of this comes up during the brand design stage, so if you haven’t dug into your audience yet, now’s the time!
4. Content & Copy
Let’s be real: Content is king.
Having a content plan ready before you start working with a website designer will make everything go so much smoother. Think about what pages you’ll need and the type of content you want for each one.
And here’s the thing—while a pretty website is great for catching attention, it’s your copy that does the heavy lifting.
You need website copy that’s clear, compelling, and aligned with your brand voice. This is what will guide your visitors, convey your message, and drive action.
Because, at the end of the day, the words matter just as much as the visuals.
5. Budget and Timeline
Last but definitely not least—let’s talk money and time.
Before you reach out to any designers, make sure you have a clear budget and timeline in mind.
Knowing how much you’re willing to invest and when you need the site to be live will help you find a designer who can meet your needs without any surprises along the way.
And if you’re working with a tighter budget?
Consider looking into predesigned website templates or semi-custom design options. There’s a solution for every budget, and it’s all about finding what works for you.
By having these five things ready before hiring a website designer, you’ll set yourself up for success.
Clear goals, a strong brand identity, a deep understanding of your audience, a solid content plan, and a realistic budget and timeline are the foundation for a smooth design process—and a website that truly represents your business.
Take the time to prep, and you’ll be setting yourself (and your designer) up for a collaboration that not only meets your expectations but helps your business grow.
